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15 MINUTES TO FACEBOOK FABULOUS

Introduction

Welcome
How to use this course
Facebook Bootcamp
How to spend your 15 minutes a day

Module 1: Getting Started - enhanced set up, management & best practice

Basic Facebook terminology
Page set up check list (3:03)
Verify your page (1:30)
Create a cover image - Canva tutorial (10:01)
Using the scheduling option

Module 2: Foundation Strategy - the five keys to success

Selling on Facebook
The Social C-Bombs
Consistency
Content
Confidence
Contribute
Community

Module 3: Getting Seen - 'the bloody algorithm'

Why the algorithm matters
What to do if you have low reach & engagement
10 easy dos & don'ts
8 advanced dos & don'ts

Module 4: Understanding Post Types - with how-to tutorials

Text Post
Photo or video post
Tagging a page or person in a photo
Adding a link to posts (2:10)
Checking in posts
Name checking a person or another business page
Celebrate a milestone (1:07)
Facebook Live broadcasts

Module 5: Growing your Audience - finding your fans

Do this one thing to grow your audience
Finding more fans (2:30)
How to like other pages as your page (1:38)
The ninja trick (1:35)

Module 6: Driving Engagement - getting more interaction on your page

Facebook post ideas to drive engagement with examples
How to share your posts (0:48)
How to add captions to videos (4:08)
Some extra engagement tips
Boost your best content

Module 7: Beginners Guide to Facebook Advertising

Creating an Ad Account (1:41)
How to boost a post (3:14)
How to create ad artwork in Canva (5:50)
How to create an ad to target a defined audience (12:04)
How to create and add a Facebook Pixel (5:29)
How to create a custom audience from your website visitors (2:34)
How to create an ad to retarget your website visitors (7:34)

Module 8: Content Calendar - over 30 content ideas, examples & daily inspiration

30 day content planner
1. Celebrate a milestone
2. Say "thank you"
3. Share a visit somewhere
4. Be Inspiring
5. Share a short video
6. Ask for sign ups!
7. Share a photo of your grub
8. Share a good read
9. Share an article
10. Share something funny
11. Share a lovely photo
12. Share an event
13. Introduce someone
14. Share a statistic
15. Give someone a shout out
16. Share an 'on this day'
17. Push a product or service you sell
18. Share something you are passionate about
19. Share a list
20. Share a selfie or photo of yourself
21, Ask or answer some questions
22. Share something seasonal
23. Share your workspace
24. Share something that you are crazy about
25. Share your story
26. Share an article or video
27. Interview a customer
28. Cross promote your other social channels
29. Share a helpful tip
30. Share a pet picture

Bonus - Professional Tools & Tips

Buffer - my favourite scheduler
Curated content using Google Alerts
Finding 'on this day' ideas

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